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A wide-ranging conversation at the 1992 San Diego Comic Convention tracing Topps' history from its postwar bubble-gum origins through landmark trading card sets (Mars Attacks, Beatles, Star Wars, Batman TV series). Both men describe the evolution of the non-sports card market and their excitement about Topps' new comics division, which will pair every comic with exclusive trading cards, starting with the Dracula movie adaptation and followed by Jurassic Park.

Salicrup discusses his departure from Marvel after 20 years to become Editor-in-Chief of the newly formed Topps Comics, explaining how Len Brown recruited him and why Topps' stability made the move attractive. He details the strategy behind the prestige-format Dracula adaptation (pencilled by Mike Mignola, scripted by Roy Thomas), the upcoming Jurassic Park comic, and his philosophy that well-promoted quality comics across all genres can succeed.