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Brussels-based comics critic and writer Smolderen provides an in-depth look at the French/Belgian comics industry, centering on Herge's Tintin as the foundational influence spanning four generations. He discusses the European album market (800 new hardcover titles per year at its peak), the "clear line" art style, the intellectual respectability of comics in European culture, and the emerging collector's market for original art. He also outlines his "stereo-realism" theory of how great comics engage multiple cognitive centers simultaneously.