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Sibra, owner of Rocket Comics in Seattle, assesses the Batman movie's impact on comics retail, noting a wave of new adult customers buying merchandise and occasional comics but questioning how many will become regulars. He observes that Batman mania has boosted DC's adult-oriented titles like Animal Man, Sandman, and Hellblazer while slightly eroding sales of Marvel's mutant books, and predicts the fad will fade while hoping comics gains a few permanent converts.