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Werft, owner of the Comic Castle stores in Fullerton and Victorville, California, identifies ROBOTECH, X-MEN, and G.I. JOE as his top sellers, notes that younger readers favor Marvel while older customers prefer independents, and argues that high cover prices hurt independent sales. He criticizes Marvel and DC reprint titles as deceptive to consumers, praises CEREBUS, NEXUS, and GRIMJACK as worthwhile reads, and reflects on the specialty shop's competitive advantage of receiving books before mass-market retailers.