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Oliver recounts how Global Communications approached First at the 1985 ABA convention and how Frank Miller's name became the key marketing hook for Lone Wolf and Cub's American debut. He explains the production decisions — perfect-bound format, $1.95 price point, no colorization, 64-page episodes — and reports the series is selling over 100,000 copies per issue with multiple reprints, making it First's best-selling title.