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A group interview with the full creative team of Elite Comics, a Texas-based independent publisher, conducted at the 1986 Dallas Fantasy Fair. Knappe and Floyd describe their grassroots origin — two non-industry men who convinced a bank to fund a comic company — and recount technical disasters including a printer who couldn't produce the color blue for their first four issues. R.A. Jones explains his two-phase plan: short-term fixes (redesigned logos, covers by Paul Gulacy and Timothy Truman) followed by deeper story improvements. Individual creators discuss Seadragon, The Twilight Avenger, Epsilon Wave, and Nightwolf.

Jones describes his departure from his Fantagraphics reviewing column and a stint as executive editor at Elite Comics, followed by writing Dark Wolf and Scimidar for Malibu. He discusses the limits and ethics of reviewing, offers pointed criticism of Marvel's creative stagnation despite financial dominance, and calls for more diverse genres in comics while deploring the industry's tendency to censor sex while accepting graphic violence.