Search Results

In a joint interview, Marvel's promotion manager and publicity director explain their distinct but complementary roles: Rutt targets the general consumer press emphasizing social and literary significance of titles like The 'Nam, while Saffel focuses on the direct market retailer with advance information and creator credentials. They discuss the growth of media interest in comics as a business story and Marvel's use of imprints (Epic, Star) and the Comics Code to signal audience range to retailers.