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Gruenwald discusses the deliberate sales-boosting "cheap tricks" he deployed on Captain America — costume change, killing off a major character, and replacing the title hero with the Super-Patriot (John Walker) — and the massive hate mail that followed, alongside a genuine surge in sales. He reflects extensively on the failure of Marvel's New Universe to exploit its core premise, and details the upcoming radical overhaul anchored by John Byrne's Star Brand storyline and the world-altering Pitt event. As Marvel's newly installed Executive Editor, he also describes his role coordinating crossovers and running the Assistant Editors Weekly Workshop, and addresses his inadvertent racism in naming a Black character "Bucky," which he corrects by renaming the character Battle Star.

Brief column promoting the upcoming third issue of Mark Gruenwald's Omniverse fanzine, noting its full-color wraparound cover by Ed Hannigan and John Beatty, and previewing next issue's look at Don McGregor's James Bond 007 book.

Marvel's colorist discusses his path into the field through George Roussos's coloring department, his love of the job despite time pressures, and his advocacy for greater use of zip-a-tone overlays to add texture and depth beyond standard color-on-black-and-white art. Gives a colorful behind-the-scenes account of the Spider-Woman #50 photo cover shoot, where the Marvel Bullpen — Mark Gruenwald, Mike Carlin, Ann Nocenti, and others — dressed in costume and posed on a fire escape in January, with Bob Camp nearly falling off. Explains the practical challenges of coloring characters like the Hulk against green foliage and names Doctor Strange as his favorite assignment for its opportunities to create weird lighting effects.

A short essay in which writer Peter Gillis explains his enthusiasm for reviving Jack Kirby's Eternals concept in a new twelve-issue limited series, praising Kirby's original moral complexity and the themes of immortality and divine judgment, and crediting editors Ralph Macchio and Mark Gruenwald with championing the revival.

Mackie discusses launching the new Ghost Rider series to a surprise second printing, drawing on his Brooklyn/Cypress Hills upbringing to set the book's gritty tone. He explains the character's core premise — Dan Ketch as the Spirit of Vengeance avenging innocent blood — and pushes back on the notion that Ghost Rider is simply another "kick-ass" violent character, noting that unlike Punisher or Wolverine, Ghost Rider has never killed anyone. He also covers his path into comics through childhood friend Mike Carlin and mentor Mark Gruenwald.