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TMNT licensing agent Freedman of Surge Licensing explains how a cold call from Palladium Books in 1986 led him to Eastman and Laird and a handshake deal to represent all TMNT properties worldwide. He describes selling Playmate Toys exclusively on the action-figure line and outlines his ongoing work combating counterfeit merchandise and structuring the movie deal with Golden Harvest to preserve Eastman and Laird's creative approval.

As the licensing mastermind behind the Teenage Mutant Ninja Turtles phenomenon, Freedman describes his strategy for building a long-term Judge Dredd franchise around the forthcoming 1995 Hollywood Pictures film starring Stallone, with cornerstone licenses already secured including master toy rights, arcade games (Williams/Bally Midway), video games (Sega/Nintendo), and a new DC Comics series. He predicts the film could gross $200 million with a billion dollars in wholesale merchandise.