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Shepherd describes how he revitalized Frew Publications' The Phantom starting in 1988 — overhauling their reprint policy, researching the King Features archives, publishing full unedited stories, and launching original Australian Phantom stories. He discusses the character's extraordinary Australian popularity, the massive sales and media coverage around the 1000th-edition milestone, and upcoming plans including The Legend of the Phantom definitive history timed to the forthcoming movie.