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Stafford, founder of Chaosium, traces the company's twelve-year history from a fanzine called WYRD through the landmark board game White Bear & Red Moon and the successful RuneQuest role-playing game to their current best-sellers Call of Cthulhu and the Elfquest RPG. He reflects on the unique participatory nature of role-playing games, argues that Call of Cthulhu resonates because it gives players a sense of personal empowerment against overwhelming forces, and discusses Chaosium's interest in the educational market and plans for expanded Cthulhu-themed merchandise and supplements.