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White traces Impel's rapid growth from a sports-card distributor to the world's second-largest trading card company, driven by the breakout success of the Marvel Universe Series One and Two sets. He discusses upcoming releases including the Jim Lee X-Men set (with a gold-foiled hologram and a new X-Force Sentinel character debuting via cards), the DC Cosmic Cards line, Disney and Star Trek sets, and market research showing that women now purchase 36% of all entertainment cards.

Marvel's colorist discusses his path into the field through George Roussos's coloring department, his love of the job despite time pressures, and his advocacy for greater use of zip-a-tone overlays to add texture and depth beyond standard color-on-black-and-white art. Gives a colorful behind-the-scenes account of the Spider-Woman #50 photo cover shoot, where the Marvel Bullpen — Mark Gruenwald, Mike Carlin, Ann Nocenti, and others — dressed in costume and posed on a fire escape in January, with Bob Camp nearly falling off. Explains the practical challenges of coloring characters like the Hulk against green foliage and names Doctor Strange as his favorite assignment for its opportunities to create weird lighting effects.