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Potts, editor of the Punisher line and writer/layout artist on Punisher War Journal, explains that the character's appeal lies in the theme that revenge creates a never-ending cycle and functions as the Punisher's self-punishment for failing to protect his family. He speaks at length about his mentoring of new artists — including Jim Lee, Whilce Portacio, and Jon Bogdanove — and his use of cinematography principles to teach comic-book storytelling. He details upcoming storylines, reveals that three Punisher graphic novels are in progress, and notes that a Punisher movie was being scouted in Australia.

Conducted at Ken Steacy's Toronto studio over Chinese food, this comedic three-way conversation covers Leialoha's career of "amazing coincidences": meeting Mark Evanier at the 1971 San Diego con, getting on Warlock by bumping into Jim Starlin in Berkeley, inking Howard the Duck #1, and landing Star Wars because he knew who George Lucas was and asked Howard Chaykin in an elevator. He discusses the creative/financial tension between Marvel work-for-hire (fast, paid, owned by Marvel) versus creator-owned alternative work (slow, satisfying, underpaid), explaining why he eventually left Coyote — the bi-monthly schedule was destroying him. He is planning a samurai mini-series with Carl Potts at Marvel and more funny-animal work for Epic.

Baron discusses writing The Punisher as a gritty, realistic crime strip with no need for superheroes, drawing inspiration from true crime books and news events; Carl Potts chose him based on his work on The Badger. He describes the Punisher as an existential, obsessive-compulsive character whose psychological cost is self-imposed, and notes that Marvel repeatedly shot down his more extreme story ideas. Baron is also working on a Punisher graphic novel titled The Intruder, the Nexus #50 milestone issue and The Next Nexus mini-series, Ginger Fox for Comico, a new DC series called The Butcher, and English scripts for Hong Kong kung fu titles from Jademan Comics.

Lee, a Princeton psychology graduate who stumbled into comics only two years before the interview, recounts his rapid rise: self-taught from library anatomy books and back issues of Comics Interview, he landed a try-out story from Archie Goodwin and Carl Potts at his first ever convention, then completed eleven issues of Alpha Flight before moving to Punisher War Journal. He shares practical advice for breaking in — showing work face-to-face at conventions, using a mirror to spot anatomical errors (a tip from Terry Austin), and tracing published art to understand construction.