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The co-owner and import manager of the Paris-based Album Shops discuss the structure of French comics distribution (publisher-direct vs. national press distributors), pricing laws under the Socialist government, and the contraction of the French comics market due to publisher overproduction. Bruno offers observations on American comics from a French retail perspective — noting that superheroes are a hard sell in France, that John Byrne and Frank Miller are the most popular American creators, and that Chaykin's Shadow was perceived as anti-communist by French readers. Both discuss their rapid receipt of new American comics, shop signings with creators including Walt Simonson and Bill Sienkiewicz, and the challenges of shoplifting.