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The founder of Graphitti Studios explains how he pioneered quality licensed comic-character T-shirts for the direct sales market, having started with Dave Stevens' Rocketeer and Will Eisner's Spirit before word-of-mouth brought creators to him. Chapman discusses the frustrating difficulty of licensing from DC and Marvel (whose licensing arms demand unrealistic revenue projections for niche characters), the technical process of hand-separated and laser-scanned screen printing, and the current bestseller: a new Cerebus "Most Holy" shirt. He also previews upcoming expansion into cloisonné pins and a signed limited hardbound edition of The Rocketeer graphic novel.