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The Fleetway editors discuss their plans to launch a new full-color fortnightly for simultaneous U.K./U.S. release, with a Judge Dredd/Batman crossover book as the format flagship, signed talent including Ian Gibson and Pat Mills. They trace the history of why American superhero reprints consistently failed in the British market, contrast creator contract terms at Epic, DC, and IPC/Fleetway, and debate the British tradition of strict separation between editors and writers.